Ensuring a great customer experience requires a lot of hard work. Some factors are under your control, like giving your store the right atmosphere and going out of your way to make customers feel valued. Others, however, are harder for you to control – like shipping.
It can be scary to have such an important part of your business in someone else’s hands, but you do have more control over it than you might think. One big step you can take to help the process go your way is mapping out a shipping strategy. You’ll need to decide in advance if you’re planning to pass the entire shipping cost onto your customers or if you’ll offer flat-rate or free shipping and take some of those costs on yourself.
Some businesses raise product prices to cover shipping. Other popular approaches include giving certain customers discount codes for free shipping or offering free shipping only when customers spend a certain amount, increasing your average order size.
Keep in mind that shipping couriers will base their rates on factors like the package’s weight and size as well as the country of origin and destination. If you have a line of products of similar weight and size, flat rate shipping is a valid option, but this won’t work well if you sell products whose weights and sizes vary significantly. Regardless of the option you choose, you’ll want to measure each product that you sell and keep its weight up to date so you can gain a better idea of shipping costs.
You’ll also need to make some decisions about packaging. Boxes, bubble mailers, and even poly mailers can be good choices depending on the products in question. Be sure to keep it as light as possible. You’ll also want to consider your customer base; many people look for companies that take steps to minimize their environmental impact.
As you can see, a lot of decisions go into this aspect of business, but when you consider the fact that it’s the moment your customer will get to experience your products in person for the first time, you can see just how vital it is to make a serious effort to get it right.
To make things easier for small business owners, IntelliTrack now integrates with Shopify. Learn more about this software integration can improve your shipping process.