When you first start out in ecommerce, you’ll probably want to keep operations as simple as possible. However, if you’re lucky, you’ll eventually reach the point where you need to branch out and offer your goods to other audiences. There’s a whole world out there – and thanks to the internet, it can easily be yours with the right approach to international shipping.
In fact, the competition will have a huge edge over you if you don’t get on board eventually, with 93 percent of online retailers saying they already offer international shipping or will do so by 2019. This eagerness is understandable when you consider that Statista places the average order value of international sales 17 percent higher than the average domestic sale order value at $147.
When you’re ready to conquer this new frontier, you should start by considering which items are worth offering to shoppers in other countries and where you’ll ship. If your business is small, it’s a good idea to start by expanding to a few countries nearby while you get a feel for this new landscape.
Look at your traffic analytics to find out which countries are already interested in your store and its offerings, and take language into consideration. For example, if you know another language, perhaps countries where that language is spoken would be a good starting point. If you only know English, you might be more comfortable sticking to the English-speaking world in the beginning.
Which Goods Should You Offer?
Once you’ve determined where you’d like to offer your products, it’s time to decide which goods you’ll offer an international audience. Offering your whole product line might not be the best way to go about it. Keep in mind that the lighter and smaller items are going to be a lot easier to package, not to mention cheaper to ship. You’ll also want to be careful with fragile items that could break easily and lead to customer dissatisfaction; either stick to more durable goods or get some sturdy packaging to avoid problems.
You’ll also need to learn about the rules in the countries you plan to sell your goods, but once you get all the paperwork out of the way, you’ll be opening yourself up to a huge new body of potential customers. The sky’s the limit!
This blog post was based off of an article from Shopify. View the original here.