Running a small business requires a lot of hard work and time, but one area that can take many entrepreneurs by surprise is the complexity of supply chain logistics. Here is some valuable advice from entrepreneurs who have navigated these challenging waters and emerged victorious.
Washington-based Liberty Bottlework’s co-founder, Tim Andis, said that customizing the outside of his packaging with custom shipping labels had a surprisingly big effect on his customers’ perception and satisfaction. In fact, he estimates that having a branded label brings in around $5,000 in extra revenue per year thanks to the sophistication it conveys.
For small businesses that do most of their sales around certain holidays or times of years, handling shipping tasks that aren’t time-sensitive outside of the busy season can make all the difference. The owner of the Chocolate Pizza Company in Syracuse, New York, Ryan Novak, emphasizes the importance of not wasting time in the lead-up to Christmas on tasks that could have been done in advance, like making boxes and preparing bubble wrap and packing peanuts.
Knowing When to Ask for Help
For companies that offer custom products, it’s not just customer shipments that need to be tracked; it’s also the materials needed to make the goods the business sells. That’s why custom guitar maker C.F. Martin Guitars’ logistics manager, Kathy Hartzell, says that using outside solutions to help anticipate the delivery of raw materials like strings, glue and wood is essential for maximizing the production time of the experts who come in to build the guitars.
In fact, securing logistics assistance from the start can save a lot of trouble later down the line, as the Boston custom mosaic firm Artaic can attest. The company’s shipping needs are rather complicated, with raw materials like tiles and glass coming from far-flung locations like China and India and finished products going to hotels, restaurants and homes across the globe. They’ve found that simple moves like routing their raw materials directly to their headquarters can amount to big time savings in fulfillment.
Supply chain logistics is a lot more complicated than many small business owners realize, so following the examples of others who have found success and enlisting the help of experts can help keep your business stay on track and avoid a lot of headaches.
This blog post was based off of an article from UPS Compass. View the original here.